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Articles about recession: December 1, 2008

Fast food chains and videogames not affected by recession

by Lucy Newman on Jan 31, 2008 at 03:39 PM

burgers and gaming will never faulter
Nothing goes better with a big, fat, juicy burger than fries smothered in ketchup, unless you add videogames to the mix. Then sales will skyrocket, according to Burger King Chief executive John Chidsey, who told Reuters that despite a recession, “If you look at the QSR space—the quick-service restaurants—we tend to be counter-cyclical because as people have pressure on disposable income, people trade for value.“

Which makes sense if you think about it, as people don’t mind dropping a few dollars for a quick meal or a cool game to occupy their time for hours, which Chidsey calls disposable income. Chidsey told Reuters that a typical person can eat well on $25 a day whether they are health conscious or not, especially if they’re purchasing items from the value menu.

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