Gamertell

Ads in games are commonplace, and when these games have internet options, these ads can often change. So when Barack Obama ads started appearing in Burnout Paradise for the Xbox 360, it shouldn’t have been a huge surprise. And yet, people are treating it like it is. The image above,… Continue Reading »

If there is a dollar to be made you can count on EA Games, the largest third-party developer and publisher in the world, will be first in line to take advantage of a new cash opportunity. EA and Massive Inc, a subsidiary advertising company that is owned by Microsoft, have… Continue Reading »

Google announced yesterday (July 18, 2007) that it plans to market advertisement space in web based games and later on in PC and console based games. The announcement was part of this week’s Casual Connect game convention in Seattle. Google also put to rest rumors that they would be entering… Continue Reading »

Soon after acquiring advertising company Adscape Media, Google filed a patent for in-game advertising. The process specified is, roughly, the same Google uses on its web site. They take players in-game choices and serves in-game ads according to those choices. Pick a yellow Hummer to drive in a race and… Continue Reading »