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Articles about in-game advertisements

Obama ad in Burnout Paradise, mainstream media go coverage crazy (updated)

by Jenni Lada on Oct 15, 2008 at 11:11 AM

Ads in games are commonplace, and when these games have internet options, these ads can often change. So when Barack Obama ads started appearing in Burnout Paradise for the Xbox 360, it shouldn’t have been a huge surprise. And yet, people are treating it like it is. The image above,… Continue Reading »

GDC 2008: Quake Live to be free ad-backed web game

by Pulkit Chandna on Feb 22, 2008 at 11:51 AM

A large chunk of future games might be free-to-play and depend solely on revenue from in-game advertisements and paid downloadable content. Ad-backed games stand to revolutionize the games industry and the revolution might have just commenced.  In January 2008, EA announced an ad-backed online multiplayer game Battlefield Heroes and, now,… Continue Reading »

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