Hardware companies join forces, form PC Gaming Alliance
In the wake of a shrinking market and continual ground being lost to consoles, Intel, Nvidia, AMD, ATI, Microsoft, Dell, Acer, Alienware Epic, Activision and other big names in PC gaming announced at this year’s GDC (February 20, 2008) the formation of the PC Gaming Alliance.
This new non-profit group, as it told Develop, is aiming to give PC game developers a “unified voice” similar to how Nintendo, Sony and Microsoft act with their respective consoles. The group will be focusing on what it considers “industry leadership, platform leadership and…
Forbes’ declares Nvidia company of the year
Nvidia was founded in 1993 by Jen-Hsun Huang, Christopher Malchowsky and Curtis Priem, with the aim of breathing life into the visually-restricted games of that day with their graphic cards. It was not smooth sailing for the company from the word go, as it had to contend with the failure of several of its products and its competitors, who were ahead. It eventually triumphed upon both and now the victory has been recognized by Forbes, which has declared Nvidia the company of the year.
The GPU manufactured has made substantial gains in 2007, as the year saw the company’s market share rise to 62% from the 57%. According to estimations, Nvidia might finish the current fiscal year with $4 billion in earnings and $900 million in profits. The company is also aware of the fact that its competitors ATI and Intel are not going to relent and doesn’t plan to rest on its laurels. It is even mulling expanding its business, which could see it take its technology outside the realm of video games.
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