Gamertell

One of the main distinctions that made Barack Obama’s election so noteworthy to observers was how he was able to embrace technology. Whether that was through clever advertising, smartly-placed television addresses or building an unexpected presence in video games, Obama made it clear that he was willing to tap into… Continue Reading »

It was a big deal back when a Barack Obama presidential campaign ad appeared in Burnout Paradise back in the beginning of October, 2008. Now, expect even more coverage - the Obama campaign has purchased ad space in 18 different video games. The first Obama ad appearance was in Burnout… Continue Reading »

Digital content distribution is the order of Games 3.0, the current era of gaming, and Microsoft was one of the earliest adopters of this model with its Xbox Live service. Microsoft is ensuring that there is no dearth of content on Live, be it games or any other media. It… Continue Reading »

Due to the high demand of Nintendo’s Wii console, Nintendo will pull the holiday ads for Wii and replace them with ads for the Nintendo DS until New Years. This switch is to help push the DS and give the company time to restock their Wii supplies as reports mount… Continue Reading »

Joel Durham has an awesome little list of overhyped games up over at Extreme Tech. But instead of just complaining about the sad state of the game industry today, Joel lists out games that are simply too overexposed and presents a nice, less-hyped alternative title. Its constructive criticism. It’s a… Continue Reading »

ReportOnBuisness detailed the business plans of Massive Incorporated last Saturday (August 4th, 2007) and it looks like there will be plenty more advertisements headed into our video games in upcoming years. The article by Matt Hartley cited this new facet of the advertisement industry as a potentially being “worth billions… Continue Reading »

Soon after acquiring advertising company Adscape Media, Google filed a patent for in-game advertising. The process specified is, roughly, the same Google uses on its web site. They take players in-game choices and serves in-game ads according to those choices. Pick a yellow Hummer to drive in a race and… Continue Reading »