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Articles about ad: December 2, 2008

Bill O’Reilly complains about video games, Heidi Klum

by Jason Townsend-Rogers on Nov 16, 2008 at 11:42 AM

Bill O'Reilly in one of his off-color momentsBill O’Reilly is really something.

Despite the fact that video games and technology have advanced to the point where they have achieved mainstream acceptance in society, he still finds reason to complain about them. His latest victim this time is Guitar Hero, one that hasn’t led to any violence or depravity.

According to Gamepolitics, O’Reilly took issue with a specific advertisement promoting Guitar Hero World Tour. It features Heidi Klum stripping down to lingerie while trying to enjoy some “old-time rock and roll.” His problem with the commercial, as noted in his broadcast, was the fact that “children could be seeing this broadcast,” and that they should…

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Wii-inspired WaveScape to bring games to ads

by Pulkit Chandna on Jan 15, 2008 at 07:46 AM

WaveScape in action The Wii has revolutionized the world of home consoles with its highly interactive motion-sensing controllers. Now, a Wii-inspired system might change the face of the advertising industry.

This new game system called WaveScape was unveiled at the recently concluded Consumer Electronic Show. The technology is supposed to make advertising displays more immersive by offering interactive game content. The device, developed by Reactrix Systems, has sophisticated motion sensors allowing anyone to play video games on advertising displays using body movements.

This game system is not restricted to advertising displays but is also compatible with LCD TVs. Matt Bell, the chief scientist at Reactrix, made it clear during the product launch that the first application of this new technology was going to be “advertising and interactive signage.” Reactrix plans to make the game system public with its launch across 150 Hilton hotels during the second half of 2008. The system will not only provide the hotel visitors with riotously fun games but also interactive information.

WaveScape’s capabilities were demonstrated on an imposing Samsung large-format 570DX display. During the demonstration Matt Bell stood in front of the gargantuan display and knocked-out a Panda in a round of boxing, with every bare-fisted punch being recorded by a motion sensing device attached to the Samsung display. Then he and another bloke played a game of volleyball.

Read [SFGate] Also Read [Gizmodo]

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