Gamertell

Yoichi Wada, President of Square-Enix, is not happy with the marketing strategies used for the PlayStation 3 console and said that Sony really needs to rethink its strategy if it plans to make the PS3 a success.

Wada, who has been a big supporter of the PlayStation brand, explained the confusion to Reuters that trouble began when Sony started promoting the PS3 as a home entertainment hub instead of a pure game console.

“Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine,“ Wada said. “(The future of the PS3) would be tough if its marketing strategy is not straightened up.“

Before and after the merger, both Square and Enix had made a decent profit selling Final Fantasy and Dragon Quest games that were exclusive to the PlayStation consoles. Since the release of the PS3, Square-Enix has strayed from Sony and now plans to make the next Dragon Quest game exclusively for the Nintendo DS.

This change came as a result of the high price and scarcity of strong game titles for the PS3 causing the console to lag in the market. This knocked Sony from the top 10 most valuable companies list.

The PS3 is loaded with top of the line cutting-edge technology like a Blu-ray high definition DVD player, souped up internet capabilities as well as a super hot gaming console but this lag in console availability, new release titles and high retail price which has caused the price of the console to increase.

Today shares in Sony have been locked in a battle with Nintendo and Microsoft Corps for domination of the $30 billion videogame industry. On the market trade Sony dropped with more than 1.4 percent at 5,640 yen while Nintendo only fell 1.5 percent to 52,900 yen. Square-Enix was up 1.1 percent at 3,750 yen.

Read [Reuters] Also Read [Game Industry]

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