Gamertell

There is a new upgrade for the popular Sims 2 Franchise: Sims 2 H&M Fashion Stuff, featuring branding from the Swedish fashion chain H & M Hennes & Mauritz AB.  This expansion pack provides tools for players to create their very own fashion statement.

Along with the expansion pack is a contest titled Sims 2 H&M Fashion Runway.  Electronic Arts and H&M have announced three design themes, including “Night Out,” “Let’s Go to the Beach” and “Red Carpet.”  Players may submit their designs and their Sims online and watch them strut across the runway in a show on Yahoo!, http://www.TheSims2FashionRunway.com and www.hm.com.

According to EA’s press release:

For each design theme, 12 designs will be selected and featured in a virtual runway show that to be broadcast online all summer long. Voting will then open up to The Sims 2 community (www.thesims2.com), H&M Fans, and fashion enthusiasts everywhere, with top picks featured in a Grand Finale Fashion Runway Showcase. From Milan to Montreal, Miami to Madrid, fans around the world are encouraged to vote for their favorite design in The Sims 2 Fashion Runway Showcase beginning mid-July www.TheSims2FashionRunway.com. Submissions for the themes are as follows: eveningwear “Night Out” (July 7-13, 2007), swimwear “Let’s Go to the Beach” (July 14-20, 2007) and lastly, glamorous couture “Red Carpet” submissions (July 21-2, 20077). 

Night Out is currently underway, so if your Sims want a little bit of fame and fortune, sign them up!  One contestant will win the opportunity to have their design produced by H&M and sold worldwide.  The Sims 2 H&M Fashion Stuff is available now on retail shelves across Europe and North American and, of course, you will need a copy of the base game to participate.

Site [The Sims 2 Fashion Runway]