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The year 2007 began with a Wii-drought and even towards the end of the year, the videogame world is abuzz with talk of the perpetual Wii shortage and its impact. Analysts and well-read gamers are chipping in with their opinions on how the shortage can hurt Nintendo. However, there is another issue with the Wii that might need Nintendo’s attention, and that is retailers inventing their own Wii bundles.
Many retailers are bundling the Wii console with games and accessories of their choice, which means that the buyer is forced to shell out more money even if he doesn’t desire the accompanying games or accessories. In this manner, some retailers are taking undue advantage of the gamers’ desperation when it comes to buying a Wii. Apparently, Nintendo isn’t too appreciative of such a practice.
Reggie Fils-Aime, president of Nintendo of America, told Reuters that Nintendo had informed the retailers that it wasn’t a fan of these Wii bundles. According to him, these bundles are robbing the Wii of its price advantage. Although Nintendo might not like it, there is little it can do to prevent the retailers from selling these Wii bundles.
Read [Slippery Brick]
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