Gamertell

Microsoft is currently preparing the blueprint for its console-war domination. It has concluded that Europe is going to be a major battleground in the console wars.  But the battle of Europe is not going to be complete without an adversary, and MS has identified Sony as its main rival.

Jeff Bell, head of global marketing at Microsoft’s games division, informed Reuters that he expects more Xbox 360s to be shipped in Europe (and Japan) next year as compared to 2007.

He singled out Europe as the key battlefield and seemed happy with the 360’s showing in Britain. He also reckoned that although Xbox 360 sales were picking-up in other parts of Europe including France and Germany, Sony’s PS3 posed a serious challenge to the 360 in Europe after its recent price-cut.

He even hoped for a better show for the Xbox 360 in Japan in 2008, with many localized games scheduled to release on the platform. Bell remained true to his last name and sounded some alarm bells for Nintendo by claming that the Wii shortage will help the 360 sales this holiday season.

Read [Game Industry] via [Xbox Scene]

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