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Live Blog: EA’s E3 2009 press conference
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Important Importables
Jenni Lada brings us information about all of the groovy new gaming imports from around the world.




It all goes down today (June 1, 2009) at 2 p.m. PST. EA probably has the biggest list of games at E3 2009 and hopefully it will announce some new titles that will extend it’s grasp.
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06:16 PMPJ Hruschak said:
“A dozen great games, twelve incredible developers.”
06:16 PMJeremy Hill said:
Well that’s all for EA’s conference.
06:15 PMJeremy Hill said:
“You were deceived, and now your Republic will fall.”
06:15 PMJeremy Hill said:
Looks like bounty hunters have flame thrower arms. A battle between the best Sith and Jedi is underway. And the Jedi loses.
06:13 PMJeremy Hill said:
A Sith has just owned a few guards. A ship has crashed into a building. It’s a Sith, Jedi showdown. The Sith have returned.
06:11 PMJeremy Hill said:
Different classes will have totally different stories from others. The fourth pillar of story telling is being forged through BioWare and Lucas Arts. Now is the first cinematic trailer for The Old Republic.
06:11 PMPJ Hruschak said:
Thousands of roles and hundreds of thousands of lines of dialogue. That’s a lot of production (and employed voice actors).
06:10 PMJeremy Hill said:
The Old Republic is the first ever fully voiced massively mulitplayer game. Everyone in the game will have an unique voice.
06:09 PMPJ Hruschak said:
That was a lot of people marching on the stage in Jedi capes, followed by an anticlimactic reveal.
06:09 PMJeremy Hill said:
BioWare and Lucas Arts are going to show Star Wars: The Old Republic.
06:08 PMJeremy Hill said:
APB stands for All Points Bulletin. Horns are playing. A bunch of hooded guys are walking around the stage. It’s Star Wars for sure.
06:06 PMJeremy Hill said:
Imagine a game where GTA meets Crackdown meets an MMO. This is APB.
06:05 PMJeremy Hill said:
APB is about a bunch of people who want fame and fortune. Some will be bad and some will be enforcers. Every character is unique to the player. And now a trailer.
06:05 PMPJ Hruschak said:
Jack Black - How much fun was that making of Microsoft’s Natal project? A lot, without saying so.
06:04 PMJeremy Hill said:
Hello Riccitello. Nice to see you again. APB is about to be shown. Dave Jones the founder of Real Time Worlds takes the stage.
06:03 PMJeremy Hill said:
The CEO and President of Crytek is on stage. Yet another hoodie wearer. He’s talking about Crysis 2. The game is coming for PS3, 360 and PC.
06:01 PMJeremy Hill said:
And now Brutal Thoughts with Jack Black. Jack’s now the human videogame. Don’t try this at home. Lots of wires involved.
06:00 PMJeremy Hill said:
Rocktober 13, 2009 is the release date. I wonder if Jack Black is backstage… Oh wait he’s not.
05:58 PMJeremy Hill said:
A cover of “Am I Evil” from Metallica is playing in the trailer.
05:58 PMPJ Hruschak said:
I like the AE-skull logo. Very badass and Punisher-esque.
05:58 PMJeremy Hill said:
Ozzy is playing the guardian of metal in the game. Very nice. And now a trailer.
05:57 PMJeremy Hill said:
Schafer is wearing a Double Fine hoodie. The Killmaster is being played by Motorheads Lemmy Kilmister. Lita Ford is giving her likeness to the game too.
05:56 PMPJ Hruschak said:
Tim Schafer talks about Brutal Legend (and don’t forget that umlaut over the “u”). This is turning out to be a very stand-and-deliver press conference.
05:54 PMJeremy Hill said:
Riccitello is back on stage. He’s saying good things about Valve, MTV and Harmonix. Tim Schafer is about to show off Brutal Legend.
05:53 PMPJ Hruschak said:
The red light district is a lot of red lights. (and the developer has a mondo beard - wonder if it was a bet he lost).
05:52 PMJeremy Hill said:
After blowing some stuff up, the character gets in a car and is hiding in store until things calm down.
05:52 PMPJ Hruschak said:
A stealth game where running away may be the best tactic.
05:51 PMJeremy Hill said:
It’s an open world and you can climb the Eiffel Tower if you want. It’s meant to be played as a stealth game.
05:50 PMJeremy Hill said:
Now for some live gameplay. The will to fight is why it’s black and white. As you take out Nazi’s colored is restored to the world.
05:49 PMJeremy Hill said:
So this guy is smoking in Paris at night. Cool song playing in the background. It’s in black and white, except blood, lights and Nazi armbands.
05:48 PMJeremy Hill said:
That does it for EA Sports. You can all wake up now. And now for The Saboteur.
05:47 PMPJ Hruschak said:
McEnroe in the game(an exclusive character) is in his ‘80s headband and long hair. He stomped a bit when he missed a shot, too.
05:47 PMJeremy Hill said:
Sampras thinks this is easier than Wimbledon. Confirmed.
05:47 PMPJ Hruschak said:
First time all four Grand Slam tennis events are in one game ever - first time for Wimbledon has been in a game “in years.”
05:46 PMJeremy Hill said:
Pete Sampras is now playing.
05:46 PMPJ Hruschak said:
The Wii version, Splitscreen multiplayer Camera moved to give you a batter viewing angle. The audience is laughing a bit. With Pete Sampras sneaking on stage.
05:45 PMJeremy Hill said:
Hmmm. Awkwardness on stage.
05:44 PMPJ Hruschak said:
Live game play on stage of EA Sports Grand Slam Tennis.
05:44 PMJeremy Hill said:
More specifically the expansion will be out this holiday season. And Allison the hot blonde mom leaves the stage. EA Sports Grand Slam Tennis is being talked about now. It comes out next week.
05:43 PMPJ Hruschak said:
30 new exercises, more activities, squash, water skiiing. Tropics will be one setting.
05:43 PMJeremy Hill said:
Over 600,000 copies of EA Sports Active have been sold so far two weeks in. The first expansion for EA Sports Active will be out later this year.
05:42 PMJeremy Hill said:
Naturally she’s in great shape. That means we all can be beautiful too if we use EA Sports Active!!
05:41 PMPJ Hruschak said:
BTW: EA Sports Active will apparently make you a hot blonde mom.
05:41 PMJeremy Hill said:
And now a live testimonial from a mom who loves EA Sports Active.
05:39 PMJeremy Hill said:
EA Sports Active is already out, but Moore feels the need to tell us how successful it is.
05:39 PMPJ Hruschak said:
EA Sports Active - “Get people off the couch, breaking a sweat and live healthier lives.”
05:38 PMPJ Hruschak said:
Madden 10 promo is followed by a few hoots and applause.
05:38 PMJeremy Hill said:
Madden 10 Online Franchise will make us more unproductive at work.
05:37 PMPJ Hruschak said:
Changes made online with TeamBuilder are reflected within the game.
05:37 PMPJ Hruschak said:
Chiang (Cofoudner of Tiburon) - “More touch-points that even before” like Tiger Woods PGA Online, streams to browser without game disc, installation or peripherals. New EASports.com site launches today to share content, etc.
05:37 PMJeremy Hill said:
Team Builder is available at teambuilder.easports.com You can build your own team.
05:35 PMPJ Hruschak said:
Another promise of instant games without discs or installation.
05:35 PMJeremy Hill said:
Steve Chiang is on stage. Senior VP for EA Sports.
05:34 PMJeremy Hill said:
Moore teases about getting an MMA tattoo as he did with Halo. “My wife would kill me” he says.
05:33 PMJeremy Hill said:
EA Sports MMA comes out in 2010. It’s a mixed martial arts game.
05:32 PMJeremy Hill said:
The sweat realistically pours off each fighter’s body. Very well done. Fight Night Round 4 comes out June 25, 2009. One week earlier than expected.
05:32 PMPJ Hruschak said:
It’s apparently live game play - they paused the game on command and went back for a few seconds of “instant replay.”
05:31 PMJeremy Hill said:
The game camera bounces as you exchange blows. Round 4 is about getting up close and personal.
05:31 PMPJ Hruschak said:
Camera is extra jittery with a lot of slow motion and jostling with each big hit.
05:30 PMJeremy Hill said:
It runs at 60 FPS as opposed to 30 FPS in Round 3. Tyson goes down!
05:30 PMPJ Hruschak said:
At 60 fps
05:29 PMJeremy Hill said:
It has a “genre defining physics engine.” -Moore. Now a live demo is about to be shown. Mike Tyson vs. Muhammad Ali is what we’re seeing.
05:28 PMJeremy Hill said:
“There’s no win like a sports win.” - Moore. He’s going to show Fight Night Round 4.
05:28 PMJeremy Hill said:
Ode to Joy is playing in the background. There’s a PS3 controller in several shots. Peter Moore is on stage now.
05:27 PMPJ Hruschak said:
Sports commercial with real people mixed in with pro athletes in various sports.
05:27 PMJeremy Hill said:
EA Sports is up next. We see live action sports such as soccer, tennis, golf and boxing.
05:26 PMJeremy Hill said:
This is the trailer that was released last week. Seth Green is back as Joker.
05:26 PMPJ Hruschak said:
Plenty of multicolored projectiles and plumes coming from weapons.
05:25 PMJeremy Hill said:
Early in 2010 is when Mass Effect will be out for Xbox 360 and PC. No mention of a PS3 version. Now a trailer for Mass Effect 2 is playing.
05:24 PMJeremy Hill said:
In Mass Effect 2 you take your crew on a suicide mission to save mankind.
05:24 PMPJ Hruschak said:
Bioware guys are Ray Muzyka and Greg Zeschuk.
05:24 PMJeremy Hill said:
October 20 is the release date. And now it’s time for Mass Effect 2.
05:23 PMJeremy Hill said:
Dragon Age: Origins is showing a brutal trailer with Marilyn Manson playing in the background.
05:21 PMJeremy Hill said:
Someone will be driving home in that thing this Thursday. Now BioWare is showing Dragon Age: Origins. First console gameplay is at E3.
05:21 PMPJ Hruschak said:
“That’s pretty cool, I think.” - best press conference quote. Attending media might be able to win a BMW.
05:20 PMJeremy Hill said:
Hmmm. EA is giving away a new BMW M3 at its booth.
05:20 PMJeremy Hill said:
Everything goes gray when your crash really badly.
05:19 PMJeremy Hill said:
The game demo is showing driving from the cockpit. The speedometer is on the right of the screen.
05:19 PMPJ Hruschak said:
Now showing game footage. The audio is ramped up and sounds really good. Includes some ambient noises and scraping. Might even be direction according to the driver’s head.
05:19 PMJeremy Hill said:
Player rivalries can unlock new vehicles and challenges. You get profile points based on the way you drive. The driver profile gives each gamer an unique experience. It’s based on personality, success, profile points and badges.
05:18 PMPJ Hruschak said:
From the video it looks like cars take damage. Nice.
05:17 PMJeremy Hill said:
Now they’re showing the driver profile. The video is having trouble. Whoops!
05:17 PMPJ Hruschak said:
Need for Speed Shift - Another car game that process that shows how great cars can look on a game system.
05:16 PMJeremy Hill said:
Shift is the first game to be released under the new Need for Speed direction. Shift is extremely deep. It recreates the emotion and power a driver gets from driving at high speeds.
05:15 PMJeremy Hill said:
The Charm Girl’s Club trailer is something from a tweens day dreams. Now Need for Speed Shift is being shown.
05:15 PMPJ Hruschak said:
The smattering of post-trailer applause was accompanied with giggles
05:14 PMJeremy Hill said:
The girls are using the Wii Remote to play a game where they tease the hair of the character on stage. Lot’s of waggling in this game probably.
05:14 PMPJ Hruschak said:
These games are all about, “Friendship, fun and charms.” “Celebrate what’s great about being a girl.” Speed Hair Teasing, the minigame (yeah, you read that right). Earned charms unlock other items.
05:13 PMJeremy Hill said:
Diane Williams from Charm Girl’s Clubs is on stage. Three young girls are on stage. Four Charm Girl’s games are being released this Fall.
05:12 PMPJ Hruschak said:
Plenty of cute creatures, rainbows and minigames. You earn “kibble coins” (?). Of course there will be stuffed counterparts where you get a code to enter online.
05:12 PMJeremy Hill said:
Now the trailer for Littlest Pet Shop Online is playing. You can create your own pets and play mini games to earn rewards. You can team up with friends and explore together. Subscription services are optional.
05:11 PMJeremy Hill said:
He’s taking inspiration from his daughter and announces Littlest Pet Shop Friends on Wii and DS. Littlest Pet Shop Online launches this Fall. These games are geared towards girls.
05:11 PMPJ Hruschak said:
Behind him was a video of two cutesy Littest Petshop characters as he walked on. They are continuing to target “girls” with cute and cuddly games.
05:09 PMJeremy Hill said:
Chip Lang is the GM of EA’s Habro label. He’s on stage now. He’s worked on everything from Madden to Medal of Honor.
05:09 PMPJ Hruschak said:
Sims 3 - Will have a midnight worldwide “introduction” in dozens of countries
05:09 PMJeremy Hill said:
It comes out tomorrow (June 2). EA has 12 games to show today.
05:08 PMJeremy Hill said:
“The Sims 3 is expected a be an incredible success.” John Riccitello. The Sims 3 trailer is playing now.
05:06 PMJeremy Hill said:
Dante’s main weapon is the scythe he somehow stole from Death. He’s out to find his beloved and must fight hordes of demons to do so. Looks like he’ll be fighting people from his past too.
05:04 PMJeremy Hill said:
first up is a trailer from visceral games. it’s dante’s inferno.
05:02 PMPJ Hruschak said:
And so it begins…
04:57 PMPJ Hruschak said:
Minutes from the start of the press conference.
04:57 PMJeremy Hill said:
EA’s press conference starts in under 5 minutes.