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Latest gamer hater: Wired Magazine!?

by PJ Hruschak on Apr 9, 2008 at 02:21 PM

wired geekster handbook gamerOn page 42 of the April 2008 issue of Wired magazine is a photo featuring six stereotypical Geeks: a Fanboy, Music Geek, Gamer, Gadget Guy, Hacker and Otaku. Each over-generalized category is exemplified by a person modeling what Wired deems appropriate garb and a brief description that includes disposition, beliefs and turn-ons.

Here’s the unusually derogatory description Wired writer/contributor, Troy Brownfield, writes of Gamers:

3.The Gamer
Disposition: High DEX and INT scores, low CHA (thus, the lack of friends). Given to indecipherable insults (“I pwn3d u, n00b!“).
Beliefs: The game Real World has a great physics engine, hi-res graphics, and convincing surround sound, but the learning curve is too steep. Girls should dress like Yuna in Final Fantasy.
Turn-Ons: Spawn points. Haptic feedback. Pac-Man ringtones. Morgan Webb. Split-screen co-op.

Take a closer look at the “Gamer” in the photo. He appears to be unwashed, uncombed and unshaven. He’s wearing a WiiMote like a necklace, a shirt with the words “Video games are my friends” and socks with sandals. Add that to the description and you have what appears to be an antisocial (male), friendless slob who only plays role-playing Wii games (and the occasional first-person shooters?).

Hardy har-har. Jerks. Way to perpetuate negative stereotypes and insult readers.

Obviously trying to be funny, the single-page “Geekster Handbook: A field guide to the identification of unique species in the nerd underground,“ is instead an affront to a potentially large portion of the publication’s readers (or former readers).

What happened to all the love for Gamers, Wired? And since when does 72% of the US population constitute a “unique species” or an “underground?“

I thought educated writers were way beyond gross stereotypes, Brownfield, even those who often write about comic books. Take down that Master’s degree and replace it with either an Insensitivity Certificate or a giant mirror with the image of your own hand pointing back at you printed in the middle.

We wash. We groom. We know how to dress. We have many friends. We have husbands, wives and/or lovers (some more than others). Many of us are women. Some of us even collect comic books, listen to music, like gadgets, are ace hackers and occasionally dress up (usually for Halloween). Some of us even have full-time jobs, wear ties, fill out expense reports and cook dinner with organically grown foods.

How would you react to this:

7. Wired Contributor
Disposition: Cranky and bitter from years of reporting about pop culture although never personally becoming popular. Content with current intellectual superiority and supposed sense of humor.
Beliefs: Writers know readers better than readers know themselves. Stereotypes are reality although I, of course, am exempt. I am the Super-Articulate Walrus.
Turn-Ons: Name in print, fan email, bound collection of self-published works, Chuck Klosterman.


Of course, for all I know, you might even walk around town in a Viking hat, lugging around a replica two-handed broadsword while wearing an Ogre-skin cape you conditioned with your own urine. Maybe you are one of the other Geeks you pigeonholed into a 50-to-60-word description. Trans-Otaku, maybe?

Wired, you may be doing a pretty good job changing with the times and covering videogames (heck, we even link to you from time to time), but why would you let something this insulting go through your certainly lengthy editorial process?

I have contacted the magazine’s editor and the writer for comments concerning the seemingly insensitive nature of the “Geekster Handbook” page. I politely await their responses.

Here’s a scan of the full page from the printed edition of Wired magazine:

wired geekster handbook

Read [Wired] Also Read [Clicz] Also Read [Gemaga] Also Read [ReadWriteWeb]

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Comments
  • Alymon said:

    Oh noes! Someone tried to be funny and you didn’t like it!!!!

    It’s a blatant joke.  I don’t really see a reason to get all upset over it.

  • chuck hruschak said:

    as i learn it gets interesting, thank you

  • I think you’re clearly being oversensitive, rather than Brownfield being insensitive. You point out that he writes about comics but fail to realize he did a similarly humorous write-up of fanboy geeks (the one with the Green Lantern shirt).

    Is it that hard to realize that he’s skewering the extreme examples? All of them are to the extreme. 72% of the population plays video games? Do you really think that means 72% are properly identified as “gamers”? Maybe the average monthly unique readership of kotaku.com would be a better example of the world-wide percentage of true “gamers”.

  • PJ Hruschak from Cincinnati, OH said:

    Kevin H - Maybe so. I’m curious - What reaction would you have to - or expect from - a posed photo of other overblown, intentionally funny stereotypes of a black person, a Jewish person, a North American, a Mexican, an Indian and Native American?

    Since Gamertell is a videogame site, I concentrated on the gamer. In the right place, I would make the same or similar argument(s) for the other five over-generalized categories in the photo as well.

  • I understand that you focus on the Gamer, guy, but when you decide to try to attack the writer about some facet of their life, it becomes germane to note that he attacks the subculture that he is a part of just as strongly as he attacks gamers.

    And comparing it to racist stereotypes is silly. There’s just a huge logic gap there. One is attacking a hobby/interest and the other is attacking people based on their DNA.

  • PJ Hruschak from Cincinnati, OH said:

    Kevin H - Your first point is at least partially true and does not negate my post at all. I did allude to that. Again, concentrated on gamers.

    Mine is a question concerning parallel stereotypes - which you did not answer but instead tried to negate by calling it “silly.“ Why is that “silly” and how is it a logic gap? Many people feel as strongly (or even more strongly) about their hobby/interest group/career/political views/religion/etc. as their genetic background or geographic ancestry (which is not always DNA-based).

    Stereotypes are ultimately about perception and reception, not the category of the stereotype.

  • You throw religion in with hobbies in an attempt to demonstrate that your argument isn’t a bit silly?

    Careers and political views get stereotyped ALL THE TIME without half the indignation you’re portraying about this crime against gamer-geekdom. The people that take their hobby as seriously as they do their genetic background or geographic ancestry (which, yes, is DNA-based…as your DNA is how you’re related to your ancestors) are exactly why such stereotypes exist and why they are funny.

    I guarantee that you’ve laughed numerous times at humor that I could spin as being based on stereotypes. Some people are honest enough with themselves to recognize that and enjoy a laugh when some aspect of their life is made fun of, instead of making a federal case out of it. If we dropped every joke that might upset the oversensitive, we’d have absolutely no comedy left in the world.

  • PJ Hruschak from Cincinnati, OH said:

    Yes, I did.

    Continual (ie “all the time”) stereotyping does not make it right. I assure you that all stereotypes are met with grand indignation by someone.

    Yeah, ancestors had to live somewhere and everything is somehow geography based. Time is also a very important factor. Of course, both are entirely relative (pun partially intended). But, not points to argue here.

    I laugh at many, many things. Maybe I even laughed until I peed myself at that. You may never find out. My point - stereotyping can be a slippery slope and always deserves humorous and serious criticism.

    You really cannot guarantee much about me. Maybe I wrote that as a theoretical piece to stir debate. Maybe I wholeheartedly believe it. Maybe I could care less. Maybe I believe there is a physical, biological necessity to create stereotypes based on the limited physical capacity of the human brain to categorize, store and recall information. Maybe not. For me to know and you to assume, infer or otherwise decide.

    And therein lies another layer of humor.

  • So, I’m to believe that is all mock-outrage above? That for your dissection of the human need to stereotype and label all things to make them easier to grasp you were required to try to take (reciprocal?) cheap shots at the column’s author?

    I can guarantee a lot more about you based on this post and our interaction than you’d like to believe.

    But go right ahead and continue to conflate geek stereotypes with racial stereotypes and keep me posted on how that works out for you. ;)

  • PJ Hruschak from Cincinnati, OH said:

    You are right, racial stereotype and geek stereotypes are not both stereotypes that might anger, annoy or otherwise piss off the target audience. I certainly partook in some conflation there.

    It’s obviously working pretty well for me.

    Believe and guarantee away as you may.

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