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GTA IV pulls in $500 million in first week

by Danielle Riendeau on May 7, 2008 at 10:14 AM

GTA IV
It looks like Take-Two wasn’t kidding when it expected sales of Grand Theft Auto IV to make the Halo 3 launch look puny. According to Kotaku, the publisher has just confirmed a New York Times report that the title has generated $500 million in sales in its first week. This means that the PS3/Xbox 360 game sold 6 million copies, with 3.6 million going on the first day. This tops Halo 3‘s $300 million launch by quite a bit.

GTA IV is one of those “event” launches that eclipses everything else in the industry for a while - the sort of critically acclaimed, massive-selling game that crosses right over to the mainstream and back again. But half a billion dollars, in the first week alone? That’s pretty revolutionary.

Read [Kotaku]

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