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Kotaku recently posted an excellent feature on the relatively new concept (in our industry) of official game company blogs. positioning them as a form of PR in action (with active community components and other useful features for consumers), writer Luke Plunkett closely examines three of the biggest and baddest company blogs: Microsoft’s Gamerscore blog, Sony’s PlayStation.blog, and Capcom’s community blogs.
According to Plunkett’s analysis, the gamerscore and PlayStation.blog are certainly guilty of being “targeted” and a bit sterile with their information (it is a PR tool, after all), but both more than get the job done. Special mention is given to the PlayStation.blog’s tendency to be a haven for the community, and he commends the speed and diligence with which developers answer user questions in the active comment sections under official posts. The Capcom blogs were found to give a much better sense of community and colorful personality.
From the post:
It’s an interesting (and breezy) read, and certainly implies that the newness and relative chaos of the blogosphere is frightening (and also very exciting) ground for corporate types.
Read [Kotaku]
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