Gamertell

After its fun and obnoxious E3 2007 appearance referred to as EIEIO (Expo for Interactive Entertainment Independent and Original), including an official funeral for the event, indie game developer Gamecock has hit my radar hard and keeps on coming.

The latest visual assault is in the form of a semi-scandalous video titled “Fury: Life is What Happens While You’re Level Grinding,” promoting its upcoming game Fury. (See the video embedded below).

Fury is a MMO (massively multiplayer online) game that feature player-vs-player combat and will be available as a beta preview beginning noon PST, Friday, July 27, 2007, and ending 11.59 p.m. (PST) Sunday, July 29, 2007.

The beta servers will be active for 60 hours and allow up to 200,000 accounts, issued on a first-come first-served basis. Current Closed Beta testers can use their existing account. The final version of Fury is slated for release Q4 2007.

From Gamecock’s press release:

“As our Fury motto says, ‘Waste enemies, not time’,” said Tony Hilliam, Auran CEO. “We had planned our first public event to be a little closer to release, but we’ve come to realize that once people get two or three games of Fury under their belt, they’re hooked. So we thought, why not just let them get sucked straight into the action and see for themselves. Besides, we’re risk takers. We took a big risk by setting out to make a game that throws away the MMO hand-book. We took all the rewards, loot and character advancement from the MMO genre and crammed them into an adrenaline filled, fast paced combat game. People hear the word MMO and say ‘been there, done that’. But they haven’t played Fury.”

Site [Fury] Photo Gallery [Fury Screenshots] Read [Desructoid]