Gamertell

Ty, the company responsible for the Beanie Baby fad in the 1990s, is trying to steal 15 more minutes of fame. It has recently released new Beanie Baby 2.0 dolls and an accompanying online environment to compete with Ganz’s Webkinz dolls and game. Like Webkinz, each Beanie Baby 2.0 toy comes with a secret code which allows the owner to go online and play with the virtual pet in a virtual, flash-based world.

Its too little, too late Ty. The Beanie Babies 2.0 site has only just launched, and Webkinz has been around for over a year. Also there are only 13 initial Beanie Babie 2.0 toys available, while there are tons of Webkinz, the Webkinz spin-off Lil’Kinz, Webkinz trading cards, Webkinz carriers, Webkinz cosmetics, Webkinz school supplies, Webkinz mousepads, Webkinz jewelry and Webkinz figurines. Sure, the Beanie Baby 2.0 dolls will be cheaper than Webkinz, at $6.99 versus the $9.99 Lil’Kinz and $12.99 Webkinz, but price doesn’t matter to throngs of children desperate for the hottest toy. Instead of setting up for failure, Ty should just chalk this up as defeat and start brainstorming the next big thing..

I have to admit that I almost feel bad for Ty. I had a couple Beanie Babies when I was younger. The company really needs to know when its moment in the spotlight is over. Good effort, nice try, but the company’s best just wasn’t good enough. We’ll always have the 1990s.

Read [Animax Entertainment] Site [Webkinz] Site [Beanie Babies 2.0]

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