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With the earliest foray into the gaming market being the release of mega-popular alien shooting, Mountain Dew branding, Halo 3, for the company, their latest exploits in, um, selling Gears of War 2 and World of Warcraft: Wrath of the Lich King before their respective street dates, the company has been getting a lot of attention in the gaming media.
Now it seems, according to an article by GameSpot, 7-Eleven will be getting into the video game retail market full-time, starting with some of this holiday’s big releases including Fallout 3, Wrath of the Lich King, Gears of War 2, Quantum of Solace and Guitar Hero: World Tour. They will also be providing PlayStation Network cards, Xbox Live cards and cards for MMOs including World of Warcraft.
7-Eleven’s category manager for gaming and electronics, Michael Jester, was quoted by GameSpot in saying:
Though there was no mention of the broken street dates or promises of working on early selling, though I’m sure consumers aren’t complaining one bit.
Sure, nobody is expecting 7-Eleven to take over GameStop but the thought of how much an impact 7-Eleven can have in the video game retail industry is interesting. There’s enough of the stores to cover almost every location you can think of and, in some cases (such as myself), a 7-Eleven is a lot closer than the nearest GameStop/EB Games.
On the flip side, there is also the worry that these places may just become outlets of horrible shovelware not unlike the bins full of $1 games that plagued supermarkets back in the early days of gaming.
So what do you think - Are video games a Big Gulp a good combo?
Read [GameSpot] Via [Joystiq] Also Read [1UP]
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